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All of the features on this matrix came as a result of my research. I led product managers in ranking the importance of each feature to the user. I then led the development team in ranking each feature in its level of difficulty to implement. From this work we were able to prioritize which features would have the highest impact to the user with the lowest ease of developing. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/4508ba91-cccd-4594-9704-d1c64bc75386/1642621729037.png Life Sales Central - Product Direction Research - Make it stand out Original Design https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/6ecb1354-9df0-4214-afec-6f46c31648dd/Term+Conversion.png Life Sales Central - Product Direction Research - Make it stand out This design created a tag to allow agents to identify which cases were term conversions. Prior to this research agents had to click into the case to know if it was a term conversion. Creating this tag saved agents time and clicks. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/64337de7-8e87-4a54-ac5e-17bd33f95ec0/d5wDrKxKQE6WBHwxdY_bAg.jpg Life Sales Central - Product Direction Research - Make it stand out Taking Notes on Post-its. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/7bb1d571-f362-4b64-8508-53a8c7c98f70/Q-uvyBT8RNaRZDFhcfFstQ.jpg Life Sales Central - Product Direction Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/ec17b588-6f5c-48ba-b653-54765cb54d79/pzcCVZ8kSVimnsAvUCMgVA.jpg Life Sales Central - Product Direction Research - Make it stand out Grouping notes by common themes. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/d5ff1e6d-7b82-4524-a6bc-a9f65a8e4b87/1642622114438.png Life Sales Central - Product Direction Research - Make it stand out Updated Design https://www.lynnschmitt.com/pagea daily 0.75 2024-03-19 https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/ac1f6c8f-08fe-43f6-84ba-abd1079d4c36/Additional+Details+with+content.png Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/d2f182ea-831b-4a79-a6dc-0a3a081737eb/Screen+Shot+2024-02-07+at+3.46.16+PM.png Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/84f6570e-9ef9-42eb-ac3c-cb2c8cfae507/Screen+Shot+2024-02-07+at+3.46.09+PM.png Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/a070ca45-0a55-4c78-a368-b2feced64090/Screenshot+2024-02-15+at+5.57.03%E2%80%AFPM.png Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/7c047428-168f-4f5a-b750-ecf1ba4444b0/Frame+1-4.jpg Additional Details Design - Make it stand out Prototype 1 contained all the review elements on one page for the user. Prototype 2 split the review pages into two separate pages. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/03f01bfa-be50-45a1-91cc-aac5bde41dd8/Additional+Details.png Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/129caec6-d26e-47b5-827e-046d8466557f/Feedback+survery+24.png Additional Details Design - Make it stand out It also included the option to leave a comment. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/252301f5-3055-4987-9b9b-edb94da82ff7/Feedback+survery+23.png Additional Details Design - Make it stand out The feedback survey was a simple thumbs up or down. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/a23fb81d-97fd-486c-90e5-f24569edf4d4/Screen+Shot+2024-02-07+at+3.54.45+PM.png Additional Details Design - Make it stand out These are examples of how customers used the our product feedback survey to describe their vehicle damage instead of giving us feedback. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/145b0699-83ae-4b79-b158-ec2d38119a48/Screen+Shot+2024-02-07+at+4.20.13+PM.png Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5888f3e61e5b6c3dbb96c3f0/19b29ac3-cfb3-49b6-af05-a0c2d76f35ff/Frame+3-2.jpg Additional Details Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference.